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About / Identity.net

Placing consumers firmly in control of their online identity and reputation.

Our Mission & Vision

Nearly every website requires consumers to register and login with a Username and Password. Their personal information is scattered amongst dozens of web sites. It is impossible to control your identity if your information is not centrally stored, managed and controlled. Identity.net allows consumers to control their identity by deciding what information they want publishers to know about them and share.

With Identity.net, you will find that

- Single sign-on makes web navigation frictionless

- You can be selectively anonymous or identified

- Content is user aware, personalized, and portable

- Your online Identity and reputation become assets

With Identity.net's comprehensive platform of privacy and identity protection services, you can regain control over how information about yourself is disclosed, if you decide to disclose it at all. And the Internet become a secure, trustworthy place for you, you activities, and most importantly, your identity.

Our Team

Rob Monster

Chairman and CEO

Robert W. Monster co-founded and leads Identity.net. In addition, he leads Epik LLC, a domain development company based in Seattle. Previously, Mr. Monster was the Founder of GMI (Global Market Insite, Inc.), a leading provider of technology-enabled services to the global market research industry. During his tenure as Chairman and CEO, GMI achieved annual revenue growth of 100+% per year and served customers in more than 60 countries.

Prior GMI, Mr. Monster was a global product development manager with Procter & Gamble, leading the development and commercialization of a series of successful new product initiatives throughout Europe, Asia, North America, and Latin America.

Fluent in English, Dutch, and German, Mr. Monster holds a BS and an MBA, both from Cornell University. A winner of the 2005 Ernst & Young Entrepreneur of the Year award in Technology and Software (Pacific Northwest), Rob also serves on the boards of GMI, Healthcare.com, Demoxi, Inc., Clickable.com, WiFi.com, Treedia Labs, and Alerts.com.

John Lawler

VP of Products

John Lawler leads the product development and product marketing teams at Identity.net. He has over 20 years experience managing the development, marketing, and launch of complex technologies, especially computer and network security products and services. John brings with him a strong technical and business background in security, identity management, multi-service wired and wireless data networks, and IT infrastructure.

Before joining Identity.net, John was at Microsoft, where he led market positioning and messaging for the Microsoft Forefront family of business security products, helping to build it into one of Microsoft's fastest growing businesses. Prior to that, John held senior positions in a number of security technology companies, including Preview Systems, Concentric Networks, and VPNet Technologies. He received his BS in Electrical Engineering from the University of Notre Dame.